Fat Yak Award Video
We created an international sporting event: the Fat Yak Cup. It was to be Mongolia’s finest yak race.
We then created an integrated campaign to find someone willing to compete in the event.
The idea was conceived, written and shot in Mongolia by myself, my creative partner and a D.O.P.
To this day no one knows what happened to the D.O.P.
Bronze Branded Content at AWARD 2011
Shortlisted in Direct at Cannes 2012